Tracking & Quick Wins

One of our first actions is to set up native conversion tracking. This allows us to be able to identify where website visitors come from.

We will also set up new website actions and optimise your landing pages to ensure they funnel and convert effectively.

Research & Strategy

Once those initial actions are complete, we exhaustively research your website, your industry, your competition and everything standing in the way of your global domination.

We then devise a strategy to deliver quantifiable results in the shortest possible time.

Testing & Optimisation

Testing, testing, testing. A lot of work goes on behind the scenes of a successful PPC campaign. That includes testing budgets, testing bids, keywords and a whole range of other elements.

Testing and optimisation forms part of a process of continual improvement that lasts for the entirety of all PPC campaigns.

Analysis & Improvement

PPC isn’t fire and forget. We need to continually study, measure and analyse the results to make sure we’re getting it right. We then have the data to drive refinement or adjustment as required.

We provide full monthly reports on all actions we take, priority actions, updates and results. We constantly seek and incorporate your feedback to ensure your Google Ads campaigns don’t just look good on the surface but also drive real business value and results.