Do people know your business exists?
You’ve decided to take the plunge, leave your secure job and set up as a sole trader doing what you love.
Good for you. Who have you told? Chances are, you’ve talked this through long and hard with family and friends and they’ve told you to go for it – they’ve seen how great you are at what you do and they all believe you’ll be successful.
Is your business reputation fair?
Is your business reputation fair? “It takes many good deeds to build a good reputation and only one bad one to lose it,” Benjamin Franklin How’s your reputation? What do people think about you and your company? Do you think they say the same things to your face as...
Brand it like Beckham
As individuals, we all have a personal brand which, simply put, is our reputation. When our brand or reputation is damaged, the financial and emotional impact can be life-changing.
Is your business ugly?
Your company logo, business cards, company vehicles, website and social media platforms are the public face of your business. You need to make sure you’re looking your best when potential customers come calling.
Time for a marketing MOT?
First impressions count and your business has less than seven seconds to make a good one to potential customers. Every time someone comes into contact with you and your business, they’ll be making a pretty instant decision on whether they want to trust you with their hard-earned cash.